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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ntv</journal-id><journal-title-group><journal-title xml:lang="ru">Научно-технический вестник информационных технологий, механики и оптики</journal-title><trans-title-group xml:lang="en"><trans-title>Scientific and Technical Journal of Information Technologies, Mechanics and Optics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2226-1494</issn><issn pub-type="epub">2500-0373</issn><publisher><publisher-name>Университет ИТМО</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17586/2226-1494-2024-24-2-330-334</article-id><article-id custom-type="elpub" pub-id-type="custom">ntv-104</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КРАТКИЕ СООБЩЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BRIEF PAPERS</subject></subj-group></article-categories><title-group><article-title>Подход к разработке программных продуктов в стартапе</article-title><trans-title-group xml:lang="en"><trans-title>Approach to software products development in a startup</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0002-2249-3822</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лонкина</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Lonkina</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p> Лонкина Наталия Владимировна — студент </p><p> Санкт-Петербург, 197101 </p></bio><bio xml:lang="en"><p> Nataliia V. Lonkina — Student </p><p> Saint Petersburg, 197101 </p></bio><email xlink:type="simple">nataliia.lonkina@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1493-5849</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лисицына</surname><given-names>Л. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Lisitsyna</surname><given-names>L. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Лисицына Любовь Сергеевна — доктор технических наук, профессор, профессор </p><p> Санкт-Петербург, 197101 </p><p> sc 56203524600 </p></bio><bio xml:lang="en"><p> Liubov S. Lisitsyna — D.Sc., Full Professor </p><p> Saint Petersburg, 197101 </p></bio><email xlink:type="simple">lisizina@itmo.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Университет ИТМО</institution><country>Россия</country></aff><aff xml:lang="en"><institution>ITMO University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>12</day><month>12</month><year>2024</year></pub-date><volume>24</volume><issue>2</issue><fpage>330</fpage><lpage>334</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Лонкина Н.В., Лисицына Л.С., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Лонкина Н.В., Лисицына Л.С.</copyright-holder><copyright-holder xml:lang="en">Lonkina N.V., Lisitsyna L.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ntv.elpub.ru/jour/article/view/104">https://ntv.elpub.ru/jour/article/view/104</self-uri><abstract><p>Исследована проблема срывов сроков релиза в условиях систематического изменения требований рынка к программному продукту. Проведен анализ причин срывов на всех этапах разработки программного продукта и предложен подход, направленный на поиск компромисса между качеством и сроком внедрения разрабатываемого продукта для сокращения времени выхода релиза. Представлены результаты практического применения данного подхода на примере стартапа по разработке сервиса тест-драйва техники, которые подтвердили его эффективность: время релиза сократилось на 15 %.</p></abstract><trans-abstract xml:lang="en"><p>The problem of missed release deadlines under conditions of systematic changes in market requirements for a software product has been studied. The analysis of the causes of disruptions at all stages of software product development is carried out and an approach is proposed aimed at finding a compromise between the quality and the implementation period of the product being developed in order to reduce the release time. The results of the presented method are analyzed using the example of development in a startup at the early stages of development and confirmed the possibility of reducing the time for updating software products by at least 15 %.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>стартап</kwd><kwd>этапы разработки программных продуктов</kwd><kwd>причины срыва сроков релиза</kwd><kwd>способы сокращения сроков разработки программных продуктов</kwd></kwd-group><kwd-group xml:lang="en"><kwd>startup</kwd><kwd>stages of software product development</kwd><kwd>reasons for failure of release dates</kwd><kwd>ways to reduce the time of software product development</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">McCaffery F., Taylor P.S., Coleman G. Adept: A unified assessment method for small software companies // IEEE Software. 2007. V. 24. N 1. 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